Naasu Genevieve Fofanah has emerged as a transformative force in women’s financial empowerment in Sierra Leone.
As the Founder and CEO of Women’s Green Bank, launched in 2024, and CEO of SuSue Women’s Bank, she has revolutionized how women access financial services, offering tailored banking solutions that respond to their unique needs. Her innovative leadership in 2025 has been crucial in scaling these institutions to impact tens of thousands of women across the country.
Genevieve’s journey began with a deep understanding of the barriers women face in the formal financial sector, including lack of collateral and financial literacy. Her vision was to create inclusive banking institutions that provide microloans, savings products, and financial education tailored specifically for women entrepreneurs and rural communities. By 2025, Women’s Green Bank has become a beacon of hope, fueling women-led businesses and helping break the cycle of poverty.
Her efforts extend beyond banking—Genevieve is actively involved in advocacy for women’s economic rights and policies that promote gender equality in finance. She collaborates with government agencies and international donors to design programs that increase women’s financial inclusion, addressing systemic challenges with innovative digital solutions and community outreach.
In 2025, Genevieve’s work earned widespread recognition across Africa, highlighting the critical role of financial empowerment in sustainable development. Her leadership inspires a new generation of female entrepreneurs who now have the tools and confidence to grow their businesses and contribute to national economic growth.
How important do you think women’s access to finance is for Africa’s future? What more can be done to support women entrepreneurs? We’d love to hear your thoughts—comment below!
