Duchess of the Month: Odunayo Eweniyi: Transforming the Tech Landscape in Nigeria

by Joseph Omoniyi
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When we talk about innovation and technology, female empowerment and leadership in Africa, Odunayo Eweniyi, the co-founder of several successful tech start-ups, has written her name in the galaxies. Hailing from Nigeria, Eweniyi has not only made waves in the tech industry but has also been a relentless advocate for girls’ and women’s empowerment. Through her entrepreneurial ventures and philanthropic initiatives, she has left an indelible mark on her country and inspired countless individuals worldwide. Join us as we delve into the captivating journey of this trailblazing entrepreneur, exploring her early years, notable achievements, challenges faced, and her unwavering commitment to opening doors for future generations of women.

Childhood and Education: Nurtured by Confidence and Creativity
Growing up in Abeokuta, Ogun State, South West Nigeria, Odunayo Eweniyi was fortunate to be raised by parents who were university professors. Surrounded by books and words of affirmation, she and her three younger siblings were instilled with confidence and creativity from a young age. Despite displaying a fondness for computers and technical pursuits, no one, including her parents, could have predicted the extraordinary path she would embark on in the world of business.

The Genesis of Success: From Social Media Manager to Tech Entrepreneur
Eweniyi’s journey into the tech industry began as a social media manager for Somto Ifezue, a collaboration that laid the foundation for her later ventures. Together with Ifezue, she co-founded PushCV, an innovative platform that revolutionized the job application process in Nigeria. Recognizing the challenges faced by employers sifting through a flood of applications, Eweniyi and her team developed a system that pre-screened candidates, connecting employers with the top 10 applicants. This breakthrough solution marked the first of many successes in Eweniyi’s entrepreneurial career.

The Rise of a Tech Visionary: Co-founder and Leader
Following the triumph of PushCV, Eweniyi joined forces with Joshua Chibueze to establish PiggyVest, an online savings and investment platform that has garnered over two million customers to date. This groundbreaking venture has empowered individuals across Nigeria to take control of their financial futures, proving that technology can bridge gaps and unlock opportunities. With her keen business acumen and relentless drive, Eweniyi has propelled PiggyVest to new heights, solidifying her position as a trailblazing tech visionary.

Overcoming Challenges: Navigating the Nigerian Business Landscape
Doing business in Nigeria presents a myriad of challenges, from regulatory hurdles to inadequate infrastructure. Eweniyi candidly acknowledges these obstacles while remaining undeterred in her pursuit of success. Advocating for clearer regulations and a government that supports innovation, she recognizes the abundance of talent within Nigeria and the potential for transformative change. Eweniyi’s unwavering determination to navigate these challenges has fueled her journey and positioned her as a beacon of hope for aspiring entrepreneurs in her country.

Breaking Barriers: Combating Sexism and Paving the Way
As a woman in a male-dominated industry, Eweniyi has encountered her fair share of sexism and systemic exclusion. From facing doubts about her ability to run a company to being left out of conversations, she has tirelessly dismantled these barriers through her unwavering spirit and resilience. Eweniyi’s experiences have fueled her commitment to empowering other women, leading her to establish the Feminist Coalition, a non-profit organization dedicated to fostering gender equality and inclusivity. Through her actions, she emphasizes the importance of supporting and uplifting the women who come after her.

A Glimpse into the Future: Empowering Generations to Come
Despite her remarkable achievements, Eweniyi remains hungry for more. With her sights set on expanding into finance, mass market solutions, and education, she envisions a future where her efforts leave an enduring legacy. Her message to young Africans is clear: no one else will save you; it is up to each individual to create their own path. She encourages the next generation to embrace challenges, strive for excellence, and pave the way for a brighter future.

Odunayo Eweniyi’s transformative journey from computer engineering graduate to tech start-up specialist and advocate for women’s empowerment is nothing short of awe-inspiring. With her relentless drive, unwavering commitment to inclusivity, and groundbreaking entrepreneurial ventures, she has become a symbol of hope and progress for aspiring women in Nigeria and beyond. As she continues to break barriers and create new opportunities, Eweniyi leaves an indelible mark on the tech industry and society as a whole. Her story serves as a testament to the power of determination, resilience, and the unwavering belief in the potential of women to shape the future.

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