Across rural heartlands of Northern Nigeria, where agriculture remains both a lifeline and a challenge, one woman is leading a quiet revolution. Hafsah Jumare, a tech entrepreneur with deep roots in the region, is reshaping the way smallholder farmers do business, by putting data, digital access, and market information directly into their hands.
Her mission is clear: to close the gap between farmers and fair profit, and to give them the tools they need to compete in a fast-evolving economy. Through her company, CoAmana, Hafsah has built a platform that connects over 15,000 rural farmers to buyers, financial services, and critical market insights, many for the first time.
For decades, small-scale farmers across the region have faced a range of challenges—lack of access to accurate market prices, middlemen that cut deep into profits, limited credit options, and no structured route to get their produce beyond their immediate environment. Hafsah saw these gaps not as limitations, but as opportunities.
Her motivation was not born in a boardroom but out of close observation. A native of Northern Nigeria, Hafsah had seen firsthand how difficult it was for farmers—especially women—to break even, let alone thrive. They worked the land tirelessly but often sold their goods at a loss, unaware of better prices in nearby towns or what crops were in demand. They lacked basic infrastructure, yet they carried on. Hafsah believed that with the right tools, their resilience could become profitability.
CoAmana was her answer. The platform brings together technology, data, and community-focused support to connect over 15,000 rural farmers to a broader economic system. It offers them up-to-date market information, opportunities to reach buyers directly, and financial solutions tailored to the realities of rural Nigeria. Perhaps most importantly, it is designed to be inclusive and locally adapted, making it accessible to users with limited digital literacy.
But Hafsah’s work is not simply about building software—it is about restoring dignity. Through CoAmana, farmers now negotiate with confidence, plan their planting seasons with better foresight, and pool resources through digital cooperatives. The impact stretches beyond economics—it builds leadership and self-worth, especially for the women in agriculture who are often invisible in national economic conversations.
Under her leadership, CoAmana has also facilitated climate-conscious farming practices, helping communities respond to the shifting patterns of rainfall and food supply. Her vision includes not just better earnings, but long-term resilience in a region deeply affected by climate variability and insecurity.
What sets Hafsah apart is her ability to listen—her platform was built not just on code, but on conversations with those at the heart of agriculture. Farmers, traders, and community elders helped shape the model, and that co-creation has made CoAmana a trusted name.
Today, Hafsah Jumare stands as one of the most important voices in agricultural reform in Northern Nigeria. She is not seeking headlines, but the results of her work speak volumes. Fields are greener, families are stronger, and villages are more hopeful because one woman decided that data should serve everyone—not just the privileged few.
In a part of the country often associated with limitations, Hafsah is proving that technology, when wielded with empathy and purpose, can become a tool of freedom. Her story is not just about innovation—it is about inclusion, progress, and the quiet power of doing the right thing for those who grow the nation’s food.
