At just 12 years old, Zoe Oli is already making waves in the toy industry. As the CEO and founder of Beautiful Curly Me, an Atlanta-based toy and media company, Zoe is championing representation and inclusivity. Her innovative brand creates dolls, books, and accessories specifically designed to empower young Black girls to embrace their natural beauty and self-confidence.
Zoe’s journey began at the tender age of 6, when she questioned why her toys didn’t look like her or celebrate her natural features. Inspired by this realization, she collaborated with her mother to establish Beautiful Curly Me, a brand dedicated to celebrating diverse identities and inspiring a generation of young girls to see their own beauty reflected in their playthings.
In 2024, Zoe achieved a groundbreaking milestone: she became the youngest CEO to launch a toy line at Target, marking a historic moment in retail and representation. The brand’s plush dolls, which feature natural hair and inclusive narratives, aim to reshape the landscape of children’s toys. “Seeing our dolls on the shelves of Target was surreal,” Zoe shared in a heartfelt social media post. “It’s a dream come true, and it’s just the beginning of what we hope to accomplish”.
But Beautiful Curly Me isn’t just about toys. Zoe has infused her brand with educational and social missions. By integrating STEM-focused storytelling and advocacy, Zoe’s company actively works to inspire young minds to dream big and think critically about their potential. Her aspiration to positively impact one million Black girls underscores her commitment to making meaningful change.
Beyond her entrepreneurial success, Zoe is a sought-after speaker and role model. Her story of resilience, vision, and creativity serves as a beacon for young entrepreneurs, especially those navigating traditionally underrepresented industries.
With Beautiful Curly Me expanding its offerings and its message reaching audiences across the United States, Zoe’s influence extends far beyond the toy aisle. She is a reminder that it’s never too early to turn a dream into reality and that representation is not only important but also transformative.
