In a remarkable stride for African media leadership, Dr. Busola Tejumola has been appointed as the Executive Head of General Entertainment for West Africa. This new role places her at the helm of a dynamic and evolving entertainment landscape across the region — one that she has already played a vital role in shaping over the years. Known for her innovative vision, strategic leadership, and unwavering passion for African storytelling, her appointment signals a bold new chapter for the entertainment industry in West Africa.
Dr. Tejumola has been a driving force behind some of the most successful and culturally resonant content on African television. With a PhD in Data Mining and over 15 years of experience in media and content development, she has led groundbreaking projects across platforms, including reality shows, award ceremonies, and original African series that have captured audiences both locally and globally. Her work at MultiChoice and Africa Magic has helped shape the modern identity of African entertainment.
Her leadership has not only increased visibility for African content but has also created opportunities for emerging talents across the region. Under her direction, flagship programs like Big Brother Naija, the AMVCA Awards, and other regional productions have flourished — setting new standards in viewership, production quality, and cultural relevance. Dr. Tejumola’s deep understanding of audience engagement and commitment to storytelling has earned her widespread respect in the industry.
Beyond her corporate accomplishments, Dr. Tejumola is an advocate for women in leadership and representation in media. She often speaks on the importance of data-driven creativity, inclusive programming, and the power of African narratives to shift perceptions globally. Her appointment is not just a personal achievement, but a beacon for the next generation of African women leaders in entertainment and media.
As she steps into this influential role, all eyes are on what comes next. With Dr. Busola Tejumola at the helm of general entertainment in West Africa, the future looks bold, fresh, and proudly African — a testament to the power of leadership rooted in passion, purpose, and vision.