In the heart of Ghana, Winifred Selby is proving that innovation and sustainability can ride hand in hand. As the founder of AfroCentric Bamboo, she’s pioneering the production of eco-friendly bamboo bicycles that are not only affordable but also transforming lives. These bikes—priced at just $100 each—offer a clean, reliable means of transportation and open doors to employment for young people in rural communities.
What began as a local effort has grown into a movement. In mid-2025, Winifred expanded AfroCentric Bamboo’s operations to a new region in Ghana, increasing production and creating even more jobs for youth and women. This expansion isn’t just about numbers—it’s about empowerment, giving local artisans the tools and training to build sustainable livelihoods using materials that are both renewable and abundant.
The bicycles themselves are a marvel of green design. Crafted from locally sourced bamboo, they are sturdy, lightweight, and biodegradable—making them a powerful alternative to steel-frame bikes that require heavy manufacturing and importation. In a country where transportation can be both costly and unreliable, Winifred’s bamboo bikes are helping bridge that gap, especially in off-grid and underserved areas.
Beyond transportation, Winifred’s mission is deeply social. She integrates entrepreneurship training and environmental education into her work, ensuring that young people see the bigger picture: they’re not just making bikes—they’re driving sustainable change in their communities. Her model brings together climate action, economic opportunity, and practical innovation in one powerful package.
With every bamboo bike that rolls off the line, Winifred Selby is proving that business can be ethical, eco-conscious, and empowering.
