As a serial tech entrepreneur and angel investor, Oyin Adebayo has built a portfolio that resonates with a singular mission: economically empowering black women through innovative technology. Her multi-award-winning company, Niyo, is at the forefront of this movement, providing a combination of beauty tech and education to create transformative opportunities for black women across the globe.
Niyo operates through two dynamic brands: Niyo Hair and Beauty and Niyo Bootcamps. Niyo Hair and Beauty is reimagining the end-to-end beauty experience for black and brown women with an augmented reality (AR) and artificial intelligence (AI) mobile platform. This platform allows users to try on hairstyles digitally before booking appointments at a premium salon, a concept that has served over 1,000 clients across the UK. More than just a service provider, Niyo Hair and Beauty also empowers hairstylists through an accredited academy, giving them the tools to advance their careers in the beauty industry.
Niyo Bootcamps, the second pillar of the company, reflects Oyin’s vision for a future where black women are not just consumers but creators in the tech world. The ed-tech platform is focused on upskilling one million black women globally, providing them with opportunities to learn in-demand skills that can elevate their economic status. Niyo Bootcamps is not just about education—it’s about creating a sustainable path to financial independence for women who have historically been underserved.
Oyin’s work extends beyond her business ventures. As an Ada Angel Investor, she is actively investing in black female founders, with a particular interest in startups focused on economic empowerment, healthcare, and aging. Her investment thesis is clear: she’s backing founders who are building solutions that tackle systemic barriers and create sustainable futures for underrepresented groups.
Her efforts have not gone unnoticed. Oyin has been featured in numerous media outlets, including BBC News, Business Day NG, The Express, and Metro, and has won prestigious awards like the Great British Fashion & Beauty Entrepreneur of the Year and Female Innovator of the Year.
Oyin’s influence extends to global stages, where she regularly speaks at high-profile events such as the Women in Tech Festival, Vodafone UK, Goldman Sachs, and Africa Tech Week. Through these engagements, she not only shares her insights on entrepreneurship and tech but also advocates for increased representation of black women in industries that have historically excluded them.
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Her story is not just about building businesses but about building ecosystems. Whether through Niyo or her angel investments, Oyin Adebayo is laying the foundation for a future where black women are empowered to lead, innovate, and thrive. It’s a vision that resonates with anyone who believes in the power of technology to create lasting societal change.
As she continues to build her legacy, Oyin remains committed to one clear goal: ensuring that black women are given the tools, opportunities, and platforms to succeed. In an era where diversity and inclusion are more than just buzzwords, Oyin Adebayo is proving that when we invest in black women, we all win.
