Gusi Tobby Lordwilliams is on a mission to raise the standard of leadership and executive support in Africa. As an Executive Service Coach and leadership strategist, she has coached over 500 executive assistants, turning them into confident, capable professionals ready to operate in high-stakes environments.
Her journey into coaching began with a deep understanding of leadership gaps within African corporate spaces. Gusi realized that executive assistants, often overlooked, were the silent engines of business growth. With a bold vision, she launched training programs that combine soft skills, strategic thinking, emotional intelligence, and personal branding. Her goal? To equip assistants to think like executives, act with clarity, and lead with intention—even behind the scenes.
But Gusi’s work isn’t just professional; it’s deeply personal. Having experienced rejection, underestimation, and the pressure of navigating leadership spaces as a young African woman, she’s committed to empowering others to find their voice. Through volunteerism, mentoring, and community-building, she has created safe spaces for young women and professionals to grow—both in skill and in self-worth.
Her work has also influenced wider conversations around leadership development in Africa. Gusi’s programs don’t just teach assistants how to serve; they teach them how to lead, innovate, and influence from any seat. Her impact has extended across sectors—from corporate boardrooms to non-profit organizations—creating a ripple effect of excellence and intentional service.
Today, Gusi Tobby Lordwilliams stands as a role model for transformational leadership in support roles. She is redefining what it means to serve with purpose, and inspiring a new generation of professionals to pursue their careers with pride, clarity, and influence. In every assistant she trains, she sees a leader in the making—and that belief is changing lives.
