Financial freedom is of utmost importance and instilling this in the younger generation is the way to securing a brighter future. For mother and daughter, Danielle and Samiah Pasha, founders of beauty brand, The Beat House Cosmetics, drawn by their love for make-up, their entrepreneurial journey has been nothing but fulfilling.
“Not only do I want financial freedom for myself, but I want to pass it along to my children as well,” said Danielle.
Danielle Pasha served in the military as a civilian contractor and was deployed to war zones including Iraq and Afghanistan, during one of the time she was away for three whole years in Afghanistan, that’s when her 14-year-old daughter Samiah came into the picture as she enlisted her as CEO for the interim. The pair have grown stronger than ever.
“I am so blown away by all of the positive feedback I have received from everyone, it’s so surreal,” says Danielle in an interview with Black News. “I remember Facetiming my daughter, giving her instructions and tasks to help me out with the business in my absence and now we are partners!”
For Samiah, although taking up the job came with its challenges, she was happy to have a chance to work with her mother:
“Most teenagers are irritated by their parents and wouldn’t dare want to work with them—I’m still irritated at times,” says Samiah. “But I remember missing my mom and not knowing when I would see her again, so I enjoy every second we get to spend together. Besides, I absolutely love makeup.”
Operating the business while her mother was on the other side of the world “wasn’t as difficult as I thought it was going to be.” But many thanks to FaceTime, “It was almost as if she never left,” said Samiah.
“It’s been really good,” said Danielle who is ever grateful to have her daughter come on this journey with her. “She’s [Samiah] a typical teenager, so some days it’s a battle, other days she’s up before me.”
According to Samiah, her favorite part of the whole process is helping her mother come up with the names for different products, which her mother admits keeps her young and up to date on what type of products Samiah’s generation is most interested in.
“Samiah also does hair, so while I do encourage her to treat herself, I also advise her to save a portion of what she makes,” Danielle said.
“She sees that things don’t just happen overnight,” says Danielle.
Danielle wants to teach Samiah that “life is not always going to go your way, but the important thing is to stick with the process and work hard,” she said. “Everything will turn out how it’s supposed to.”
