From Herbal Remedies to Skincare Science: How Dr Sandisiwe Maposa Turned Her Passion for Plants into a Thriving Beauty Brand

by Duchess Magazine
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For Dr Sandisiwe Maposa, a childhood fascination with the healing power of plants has blossomed into an inspiring career in science and entrepreneurship. The 28-year-old recently graduated with a PhD in Botany from the University of Fort Hare (UFH), where her ground-breaking research on medicinal plants led her to launch SandyMaps Personal Care, a natural skincare brand that blends science with tradition. 

A Childhood Fascination Turned Lifelong Mission 

Growing up in the rural Eastern Cape village of Ngqamakwe, Dr Maposa was surrounded by the rich traditions of herbal medicine. “I was always intrigued by how plants could heal, but I also noticed that this indigenous knowledge was often overlooked,” she recalls. Determined to bridge the gap between traditional wisdom and modern science, she pursued a degree in Microbiology and Botany at UFH, later specialising in plant biochemistry for her Master’s and PhD. 

Ground-breaking Research with Real-World Impact 

Her doctoral study, “Nutritional, pharmacological and anticancer evaluation of Moringa oleifera Lam. Flowers grown in South Africa,” explored the plant’s potential in treating malnutrition, chronic inflammation, and even cancer. Among her key findings? Moringa flowers are packed with antioxidants and phytochemicals that show promising anti-cancer, anti-diabetic, and anti-inflammatory properties. 

But Dr Maposa didn’t stop at publishing her research—she turned it into something tangible. 

From Lab to Luxury: The Birth of SandyMaps Personal Care

Rather than letting her findings gather dust in academic journals, she launched SandyMaps Personal Care, a brand that transforms her research into high-quality hair and body products. Each formulation harnesses the power of essential oils and plant extracts, offering science-backed skincare while supporting local sourcing and employment. 

“I wanted to prove that Africa’s biodiversity isn’t just valuable for its health benefits—it can also drive economic growth,” she explains. “By creating these products, I’m helping preserve indigenous knowledge while empowering communities.” 

Why This Matters 

Dr Maposa’s journey is a testament to how passion, research, and entrepreneurship can intersect to create something truly transformative. In a world where natural beauty products are in high demand, her work stands out by combining rigorous science with sustainability and cultural preservation. 

For anyone looking to turn their passion into purpose, her story is proof that with curiosity and dedication, even the humblest beginnings can lead to extraordinary achievements. 

Would you try skincare rooted in scientific research and tradition? Let us know in the comments!

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