Toyosi Etim-Effiong stands out as a transformative figure whose pioneering efforts have significantly bridged the gap between Nollywood and its global counterparts, especially Hollywood. With a dynamic career spanning over eight years, Toyosi has firmly established herself as the ‘adam of her kind’, advocating for professionalism, innovation, and international recognition within the film and television sectors.
Toyosi set her route with a robust academic foundation. She holds a BSc in Economics from Bowen University, an MSc in Economic Development and Policy Analysis from the University of Nottingham, and diplomas in Broadcast Journalism and Producing from the New York Film Academy. This blend of academic rigor and creative entrepreneurship has been the bedrock of her influential career.
As the founder of That Good Media, Toyosi has created a powerhouse talent agency and media conglomerate dedicated to providing much-needed structure to Nigeria’s film and TV industry. Under her visionary leadership, That Good Media has facilitated and negotiated numerous opportunities for Nigerian talent, ensuring they receive equitable recognition and advancement on the global stage. Through her agency, Toyosi has generated millions of naira for talents and continues to expand their earning opportunities by promoting Nollywood overseas.
Toyosi’s impact, however, extends far beyond her business acumen. In 2019, she was appointed to the board of the Green Girl Company, organizers of the Raising Girls Summit and Miss Nigeria pageant. In this role, she has contributed significantly to empowering young girls in secondary schools, fostering a new generation of confident and ambitious women. The same year, Toyosi also served as an FCMB ‘SheVentures Mentor,’ providing guidance and support to aspiring women entrepreneurs, resulting in measurable growth and success for her mentees.
Currently, Toyosi serves on the board of Mwankom, the parent company of Rolling Stone Africa. In this capacity, she plays a pivotal role in amplifying African voices and their impact within the global entertainment industry. Leveraging the reputable affiliation with the main Rolling Stone brand, she ensures that African stories and talent gain the recognition they deserve. This appointment highlights Toyosi’s unwavering commitment to elevating African narratives on the global stage and driving significant cultural influence worldwide.
Toyosi’s partnership with the Essence Film Festival over the past three years has further showcased top-tier Nollywood talent, enhancing global recognition and opportunities for Nigerian filmmakers and actors. Her efforts have significantly contributed to the international acclaim of Nollywood productions, fostering cultural exchange and economic growth within the African entertainment sector.
Through her visionary leadership and relentless dedication, Toyosi Etim-Effiong remains at the forefront of shaping the future of African entertainment. As she continues to create financially beneficial opportunities for the industry’s stakeholders, Toyosi’s impact resonates as a powerful force for change and progress in the world of entertainment.
