When the curtain rises at ComediaBlanca, Casablanca’s flagship comedy festival, audiences burst into laughter that bridges generations, backgrounds, and languages. Behind that stage, however, stands a woman whose vision goes far beyond entertainment. Myriam Bouayad Amine, the co-founder of ComediaBlanca, is popularly known as the force breathing new life into Morocco’s comedy and cultural scene. For many, her name is synonymous with a space where humor thrives, diversity shines, and fresh talent finds its voice.
Yet Myriam’s journey into the world of culture was anything but predictable. A graduate of Université Paris-Dauphine, she first built a promising career in finance and consulting, working at global firms such as EY, PwC, and OCP Group. Surrounded by the rigor of numbers and corporate strategy, she achieved the kind of professional success many aspire to. But even as she climbed the corporate ladder, she felt an inner pull toward a more creative path—one that would allow her to leave a lasting impact on society.
That pull soon transformed into a leap of courage. Myriam stepped away from corporate security to pursue her passion for the arts, founding Temps’Danse, a school that gave young people an outlet for movement, creativity, and self-expression. This first venture was more than a dance school—it was a space that nurtured confidence and artistic growth. Building on its success, she launched Tendansia, an agency designed to merge performance, storytelling, and cultural innovation. Through these initiatives, Myriam began laying the foundation for a career dedicated to empowering Morocco’s artistic community.
It was, however, the birth of ComediaBlanca that cemented her reputation as a cultural trailblazer. Conceived as a festival to celebrate humor in its many forms, it quickly evolved into a national landmark. By bringing both established comedians and emerging talents onto one stage, Myriam created a vibrant space where diversity of style and voice was not only welcomed but celebrated. For her, comedy is far more than light entertainment—it is a language of unity, a mirror of society, and a powerful tool for connection.
Her approach reflects a clear philosophy of empowerment. At every step, she has championed new voices, insisting that young performers be given the same platform as seasoned professionals. In doing so, she has challenged traditional barriers in the arts and opened doors for those who might otherwise have been overlooked. This commitment has made ComediaBlanca not just a festival, but a movement that fosters inclusivity and redefines what Moroccan cultural spaces can look like.
Equally important to her success is her ability to connect across worlds. Fluent in Arabic, French, and English, Myriam moves effortlessly between local communities, international partners, and global cultural conversations. This linguistic versatility has allowed her to elevate Moroccan talent on an international stage, proving that the nation’s creative pulse resonates far beyond its borders. Her multilingual edge has become not just a skill, but a bridge—linking Morocco’s stories to a global audience eager to hear them.
Today, Myriam Bouayad Amine stands as a symbol of courage and reinvention. By merging business acumen with cultural vision, she has built platforms that uplift others while redefining her own path. From boardrooms to stages, she embodies the belief that true leadership lies in creating opportunities for those who follow. And as the laughter from ComediaBlanca continues to echo through Casablanca and beyond, her legacy is already taking shape: one of a woman who turned humor into heritage and passion into purpose.
