Meet Annie Akpe, The Woman Who Turned Frustration Into Innovation

By Duchess Magazine

Annie Akpe is the entrepreneur who created the business card app that makes networking easier.  “Time passes and you need to reach out to one of the contacts but you’ve lost their business card and then you start thinking, ‘there’s gotta be a better way,’” says the founder of NetWorq. The NetWorq app was therefore developed with one thing in mind—one-click connectivity. It helps you master the art of networking and follow-up. It imports contacts from Twitter and Facebook and you can even post status updates to LinkedIn. It helps you connect with the event attendees on a social network. You can connect your Meetup and Eventbrite accounts; create an event and share it on the networks, and add widgets to your website. It also provides location and event-tracking information, so you can easily remember when and where you got each card. Plus, using your phone’s GPS, the app tells you who is nearby (provided you’ve enabled this feature).

Beyond sharing and connecting with your network, you can organize your information into various business cards, representing your various side businesses for your freelance projects. This feature enables you to share the information relevant to the particular occasion quickly.

NetWorq, launched in 2015, quickly snagged 20,000 downloads within the first 6 months. So, how did she do it? “Considering the market is saturated here in the U.S., I initially launched in Nigeria. I didn’t wait for things to be perfect. So far, the app has gone through several iterations and even developers. I also attended a major tech conference held in Nigeria to get the word out and gain feedback from investors.” Although the better version of the NetWorq app is available for free on Google Play, Akpe has future plans to monetize her app with ads and to offer users an upgrade, for a fee. Akpe is not only the founder of NetWorq, she’s also the founder of Innov8tiv, a digital magazine, focused on blacks in technology.

1 comment

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