Dulcie Ewuraama Afriyie Boateng, popularly known as Dulcie Boateng, is a Ghanaian entrepreneur, content creator, and social media influencer who has carved out a distinctive niche for herself in Ghana’s digital economy. Born on October 13, 1999, in Asylum Down, Accra, Dulcie’s rise from a curious teenager to one of Ghana’s most recognized young businesswomen has been nothing short of remarkable. Her story is a blend of grit, glamour, and groundbreaking vision, proof that a mobile phone, a dream, and determination can build empires.
Dulcie’s journey began at Achimota School, one of Ghana’s most prestigious institutions, where her confidence and creativity started to bloom. She went on to study Human Resource Management at Wisconsin International University College, equipping herself with the managerial and organizational skills that later became the backbone of her ventures. Though she began her career far from the boardrooms of corporate Ghana, her education grounded her with a sense of structure and strategy, qualities that distinguish her from many digital-era entrepreneurs.
In 2017, Dulcie worked at Onyx Night Club, a move that unexpectedly changed her life. While promoting nightlife events, she began experimenting with online sales, posting fashion and beauty products on social media. What started as a side hustle quickly became her calling. Her unique ability to connect authentically with audiences turned her Snapchat page into a thriving marketplace, earning her the title “Snapchat Queen.” Her success online inspired her to create Dulcie Porium, a lifestyle and retail brand that has since grown into a household name in Ghana’s youth culture.
In 2024, Dulcie expanded her influence beyond the digital space to create Porials Pitch, an annual retail exhibition that brings together small and medium businesses from Ghana and Nigeria. The event’s first edition, held at Ghud Park in Accra Mall, was a resounding success, attracting hundreds of vendors and thousands of visitors. The second edition drew major corporate sponsors, including Absa Bank Ghana, cementing Porials Pitch as one of Ghana’s most vibrant youth-driven trade events. For many vendors, Dulcie’s platform has become a steppingstone to national visibility.
Dulcie’s impact has earned her both accolades and admiration. In November 2024, she was named “Social Media Influencer of the Year” at the Women’s Choice Awards Africa, honoring her contributions to digital entrepreneurship and female empowerment. Her partnerships span from hospitality and real estate to fashion and lifestyle brands, proving her versatility as both influencer and businesswoman. Known for her elegance and generosity, Dulcie’s name has become synonymous with excellence, class, and authenticity in Ghana’s fast-evolving influencer economy.
Far from being just a social media celebrity, Dulcie uses her platform to inspire young people, especially women, to pursue financial independence and creativity. She often shares her story of how persistence and innovation turned her phone into a tool for wealth creation. Her influence has helped shape Ghana’s digital economy by showing that entrepreneurship can thrive outside traditional corporate structures. For thousands of young followers, she is proof that self-made success is achievable through consistency, vision, and heart.
At just 25, Dulcie Boateng is already building a legacy that transcends trends. She has not only redefined what it means to be a modern influencer but also built systems that uplift others, from small business owners to aspiring creators. Her journey reflects the new face of African ambition, fearless, creative, and community-driven. In every sense, Dulcie Boateng is not just influencing a generation, she is shaping the narrative of what digital entrepreneurship can achieve in Africa and beyond.
