For many people, tourism is simply about movement; a chance to see new places, explore new cultures, and collect fleeting memories along the way. But for Betty Mahugu, tourism is far more profound. It is a calling, a responsibility, and a bridge between worlds. To her, travel is not just about destinations; it is about purpose. A proud Kenyan entrepreneur, philanthropist, and tourism advocate, Betty has made it her life’s mission to reshape the world’s perception of Africa, one journey, one cultural exchange, and one inspired dreamer at a time. Her work embodies a deep belief that Africa’s story must be told by Africans themselves, with pride, authenticity, and power.
As the Founder and President of the Twende Jerusalem Foundation, Betty has created a platform that harmoniously blends faith, culture, and development. Through this initiative, she connects African communities with global opportunities, nurturing cultural diplomacy while promoting the continent’s spiritual and historical significance. Her foundation serves as both a gateway and a guidepost, encouraging Africans to look beyond borders while staying grounded in their roots. For Betty, every project under Twende Jerusalem is a form of storytelling, a way to showcase Africa’s spiritual depth, humanity, and capacity for collaboration. The work she leads is a testament to her conviction that Africa’s strength lies in its ability to share its values with the world.
Her entrepreneurial drive is equally remarkable. Betty is the visionary force behind GoTell World Exposures and GoTell Tours & Travels Ltd, two enterprises that have become instrumental in reshaping Kenya’s tourism and exhibition landscape. Through these platforms, she has championed international expos, trade missions, and tourism programs that spotlight Africa’s diversity and creative energy. Her initiatives go beyond promoting destinations; they promote purpose-driven experiences that celebrate Africa’s people, art, and innovation. Whether she is facilitating an international cultural fair or leading a global tour campaign, her mission remains steadfast: to make Africa visible, vibrant, and valued in every corner of the world.
Betty’s growing influence has not gone unnoticed. Within the African Tourism Board, she has earned admiration for her visionary leadership and commitment to inclusivity. For years, she has served as the Ambassador in charge of Women, Youth, and Children, championing representation and empowerment in one of Africa’s most dynamic industries. Just recently, her dedication earned her a new mantle of leadership as Regional Director of the Diaspora Region for the same Board. In this expanded role, Betty has taken on the critical task of bridging Africa with its global diaspora, strengthening cultural and economic bonds across continents. Her work is fostering a renewed sense of identity among Africans abroad, ensuring that their connection to home remains strong and purposeful.
Despite her many accomplishments, Betty Mahugu remains grounded in her core philosophy that passion is the foundation of purpose. She often says that one cannot achieve meaningful success without genuine love for what they do. This belief has been the compass of her career, guiding her from her early beginnings in hospitality and tourism to her current stature as a continental leader. Her journey has been marked by resilience and vision, proving that with unwavering faith and hard work, one can transform not only their own life but the lives of countless others. Betty’s story is a reminder that the path to greatness is not built overnight but through consistent acts of service and belief in something bigger than oneself.
Over the years, Betty’s relentless commitment has earned her several recognitions, including the Malkia wa Nguvu Award and the Young Achiever Africa Award, both honoring her impact in leadership, entrepreneurship, and empowerment. Yet, in every conversation, she speaks less about awards and more about impact. To her, the true measure of success lies not in the applause but in the lives changed. Every empowered youth, every inspired woman, and every cultural collaboration represents a victory greater than any trophy. Her humility and purpose-driven approach have endeared her to colleagues and partners across the continent and beyond.
Today, as Africa continues to redefine its global image, voices like Betty Mahugu’s are more essential than ever. She stands as a beacon of hope, leadership, and authenticity, a woman who proves that Africa’s future is being shaped not only in boardrooms and parliaments but also through culture, tourism, and connection. Through her relentless advocacy, mentorship, and innovation, she is opening doors for others to walk through proudly. In a world still learning to appreciate Africa’s full brilliance, Betty Mahugu shines as both guide and guardian, ensuring that the continent’s light continues to illuminate the world.
